Why redemption rate still misleads your Monday meeting
A single ratio cannot tell you whether guests are attached, bored, or simply clearing a bad SKU.
Journal
Field notes, not recaps of vendor keynotes.
Short essays from the Koh Chang desk. Each piece argues one definition. None of them end with a recap slide.
Cohort windows that respect a Thai retail calendar
Songkran, Chinese New Year, and school holidays are not outliers. They are the dataset.
A wallet pass open is not loyalty
Apple Wallet and Google Wallet give you a glance metric. Attachment lives one layer deeper.
When points liability belongs to product analytics
Finance already watches the balance. The interesting question is which UX choice moved it.
Quiet hours, school pickup, and push fatigue
Unsubscribe spikes often have a clock, not a copy problem. Map the evening collision first.